The Marie Claire Group has acquired the branding and design agency Desdoigts & Associés.

WHO: Paris-based Desdoigts & Associés is a full-service design and advertising agency working across categories.

Marie Claire has a 360° portfolio of multimedia activity, with FRANCELAB being the arm that incubates indie beauty brands. The group offers both full-service and à la carte services across categories and channels with a consumer-centric, speed-to-market mentality.

WHY: This reinforces the branding, innovation, and design under the Marie Claire Beauty Group (MCBG) entity further diversifying into the beauty sector.

IN THEIR OWN WORDS: “The integration of a design agency inside a media group, situated at the intersection of content, data, trends, digital…R&D and trade is a first,” Thibaut Fougeras, FRANCELAB founder and chief of MCBG, said in a statement. “The convergence will allow us to offer our clients a unique approach and an augmented vision of design and beauty.”

DETAIL:

• Desdoigts & Associés will join the Maire Claire Beauty Group, which was formed in 2015.
• Laurent Collangettes, Managing Director of Desdoigts & Associés, and founder Olivier Desdoigts will manage the agency.
• Marie Claire Group acquired FRANCELAB in 2015, and ABO Cosmétiques, specialized in cosmetics manufacturing and packaging, and Ceged, focused on fragrance manufacturing and packaging, in 2018.